Members only: are loyalty card discounts a good deal for UK consumers?

The number of retailers offering special prices for members has soared. We asks if the price cuts are as good as they seem

Whether you are buying clothes, garden furniture or groceries this summer, it is hard to avoid getting caught up in the loyalty card fever sweeping the high street.

Do you want to pay the “member price” of £15.99 for some on-trend denim Bermuda shorts (or “jorts”) at H&M, or stump up £21.99?

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