In this new series, our money and consumer editor considers the often perplexing reasons items cost what they do. As a new report suggests booze-free booze can cost 25% more than the alcoholic equivalent, what could possibly explain this?
Why do some 0% alcohol drinks cost as much as booze? Some of the fake spirits in my local supermarket cost more than £25 a bottle!
It doesn’t seem to make any sense, does it? Alcohol attracts tax and soft drinks do not, so why do some of the options on the no/low shelf have such big price tags? When browsing the drinks menu at a London venue recently, I saw a sparkling non-alcoholic wine costing £85 – enough to make me wonder if there’s a fake-champagne bubble.
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