EU investigates Google over ‘demoting’ commercial content from news media

EU investigates Google over ‘demoting’ commercial content from news media

Officials say effective invisibilty in search results could be leading to unfair ‘loss of revenue’

The EU has launched an investigation into Google Search over concerns the US tech company has been “demoting” commercial content from news media sites.

The bloc’s executive arm announced the move after monitoring found certain content created with advertisers and sponsors was being given such a low priority by Google that it was effectively no longer visible in search results.

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​Officials say effective invisibilty in search results could be leading to unfair ‘loss of revenue’The EU has launched an investigation into Google Search over concerns the US tech company has been “demoting” commercial content from news media sites.The bloc’s executive arm announced the move after monitoring found certain content created with advertisers and sponsors was being given such a low priority by Google that it was effectively no longer visible in search results. Continue reading… 


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