Industry using ‘diversionary’ tactics, says analyst, as energy-hungry complex functions such as video generation and deep research proliferate
Tech companies are conflating traditional artificial intelligence with generative AI when claiming the energy-hungry technology could help avert climate breakdown, according to a report.
Most claims that AI can help avert climate breakdown refer to machine learning and not the energy-hungry chatbots and image generation tools driving the sector’s explosive growth of gas-guzzling datacentres, the analysis of 154 statements found.
Industry using ‘diversionary’ tactics, says analyst, as energy-hungry complex functions such as video generation and deep research proliferateTech companies are conflating traditional artificial intelligence with generative AI when claiming the energy-hungry technology could help avert climate breakdown, according to a report.Most claims that AI can help avert climate breakdown refer to machine learning and not the energy-hungry chatbots and image generation tools driving the sector’s explosive growth of gas-guzzling datacentres, the analysis of 154 statements found. Continue reading…
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