Lovable prankster-satirist Oobah Butler takes on hustle culture by trying to get rich quick. His tour of crypto-CEOs exposes the bleakness of their world – but it sure makes for comedy gold
Near the start of this hilarious and ambiently horrifying documentary, presenter Oobah Butler informs the viewer what exactly is riding on the success of his latest stunt. Emerging from a meeting at Channel 4’s headquarters, he floats a contract in front of the camera. In signing this, Butler claims, he is “guaranteeing that I am going to make a million pounds in 90 days”. If he succeeds, he’ll be a rich man. If he fails, “I suppose I won’t be working with Channel 4 again.”
If Butler is yet to make it on to your radar, those stakes may sound negligible – does it really matter whether this man ever makes another TV programme? To that I say: yes, it absolutely does. Over the past decade, Butler has established himself as one of the most enjoyably idiosyncratic prankster-satirists of the modern age. He gained global attention with a 2017 project for Vice magazine, in which he managed to get a completely fictional establishment – “The Shed at Dulwich” – listed as London’s top restaurant on TripAdvisor, questioning the effectiveness of the algorithm (when TripAdvisor became aware that it was a fake, they took it down).
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