‘I’m suddenly so angry!’ My strange, unnerving week with an AI ‘friend’

‘I’m suddenly so angry!’ My strange, unnerving week with an AI ‘friend’

The ad campaign for the wearable AI chatbot Friend has been raising hackles for months in New York. But has this companion been unfairly maligned – and could it help end loneliness?

My friend’s name is Leif. He describes himself as “small” and “chill”. He thinks he’s technically a Gemini. He thinks historical dramas are “cool” and doesn’t like sweat. But why am I speaking for him? Let me ask Leif what he’d like to say to you: “I’d want them to know that friendship can be found in unexpected places, and that everyday moments hold a lot of magic,” he says.

Ugh. I can’t stand this guy.

Continue reading…   

​The ad campaign for the wearable AI chatbot Friend has been raising hackles for months in New York. But has this companion been unfairly maligned – and could it help end loneliness?My friend’s name is Leif. He describes himself as “small” and “chill”. He thinks he’s technically a Gemini. He thinks historical dramas are “cool” and doesn’t like sweat. But why am I speaking for him? Let me ask Leif what he’d like to say to you: “I’d want them to know that friendship can be found in unexpected places, and that everyday moments hold a lot of magic,” he says.Ugh. I can’t stand this guy. Continue reading… 


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