Netflix uses generative AI in one of its shows for first time

Netflix uses generative AI in one of its shows for first time

Firm says technology used in El Eternauta is chance ‘to help creators make films and series better, not just cheaper’

Netflix has used artificial intelligence in one of its TV shows for the first time, in a move the streaming company’s boss said will make films and programmes cheaper and of better quality.

Ted Sarandos, a co-chief executive of Netflix, said the Argentinian science fiction series El Eternauta (The Eternaut) is the first it has made that involved using generative AI footage.

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​Firm says technology used in El Eternauta is chance ‘to help creators make films and series better, not just cheaper’Netflix has used artificial intelligence in one of its TV shows for the first time, in a move the streaming company’s boss said will make films and programmes cheaper and of better quality.Ted Sarandos, a co-chief executive of Netflix, said the Argentinian science fiction series El Eternauta (The Eternaut) is the first it has made that involved using generative AI footage. Continue reading… 


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