Spreadsheets and day trips to Egypt: how gen Z is ‘soft saving’ for the future

admin July 11, 2025 Leave a Comment

Spreadsheets and day trips to Egypt: how gen Z is ‘soft saving’ for the future

Young adults are traveling, just not spontaneously and with an eye to putting money aside for the future

As holiday season kicks into gear, a casual glance at gen Z social media might suggest this generation is adopting an expensive lifestyle filled with fine dining and travel. But behind those Phuket photos lies a meticulous spreadsheet.

Rather than aggressively stockpiling for retirement, gen Z is embracing a “soft saving” approach, according to research: prioritizing memorable experiences now while saving extra cash for the future.

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