Study predicts an ‘intention economy’ where companies bid for accurate predictions of human behaviour
Artificial intelligence (AI) tools could be used to manipulate online audiences into making decisions – ranging from what to buy to who to vote for – according to researchers at the University of Cambridge.
The paper highlights an emerging new marketplace for “digital signals of intent” – known as the “intention economy” – where AI assistants understand, forecast and manipulate human intentions and sell that information on to companies who can profit from it.
Study predicts an ‘intention economy’ where companies bid for accurate predictions of human behaviourArtificial intelligence (AI) tools could be used to manipulate online audiences into making decisions – ranging from what to buy to who to vote for – according to researchers at the University of Cambridge.The paper highlights an emerging new marketplace for “digital signals of intent” – known as the “intention economy” – where AI assistants understand, forecast and manipulate human intentions and sell that information on to companies who can profit from it. Continue reading…
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