Babyproof a yacht? How the super-rich are turning to the ‘mummy concierge’

Babyproof a yacht? How the super-rich are turning to the ‘mummy concierge’

Increasingly, no expense is being spared by the wealthy when it comes to tackling problems such as finding a £3,000 nightdress or brainstorming a name

A poet, a linguist and a marketing guru join forces to come up with the name of an unborn child. The start of a bad joke? The plotline for the next episode of Black Mirror? Neither – rather, it’s one of the jobs a “mummy concierge” to the super-rich can be asked to do.

Baby-proofing a yacht to ensure the plugs fit a breast pump, finding the best potty-training expert in town and reminding prospective mums to pack their facial mist in their overnight bag are just some of the other tasks Tiffany Norris has put in her diary of late.

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