Does what happens on your iPhone still stay on your iPhone?

Apple’s famous slogan that suggested total privacy is being tested in the age of AI

AI is power-hungry, and that’s causing problems for Apple.

We’re still working through the ramifications of the company’s worldwide developers conference, where it revealed how it intends to incorporate AI into your daily life – but only, for the most part, if your daily life involves a brand new iPhone:

Apple’s new AI models will run on the iPhone 15 Pro and Pro Max, the only two devices the company has yet shipped with its A17 processor. Macs up to three years old will also be able to take advantage of the upgrade, provided they have a M1, 2 or 3 chip, and so too will iPad Pros with the same internal hardware.

At the core of Apple’s privacy assurances regarding AI is its new Private Cloud Compute technology. Apple seeks to do most computer processing to run Apple Intelligence features on devices. But for functions that require more processing than the device can handle, the company will outsource processing to the cloud while “protecting user data”, Apple executives said on Monday.

To accomplish this, Apple will only export data required to fulfil each request, create additional security measure around the data at each end point, and not store data indefinitely. Apple will also publish all tools and software related to the private cloud publicly for third-party verification, executives said.

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​Apple’s famous slogan that suggested total privacy is being tested in the age of AIAI is power-hungry, and that’s causing problems for Apple.We’re still working through the ramifications of the company’s worldwide developers conference, where it revealed how it intends to incorporate AI into your daily life – but only, for the most part, if your daily life involves a brand new iPhone:Apple’s new AI models will run on the iPhone 15 Pro and Pro Max, the only two devices the company has yet shipped with its A17 processor. Macs up to three years old will also be able to take advantage of the upgrade, provided they have a M1, 2 or 3 chip, and so too will iPad Pros with the same internal hardware.At the core of Apple’s privacy assurances regarding AI is its new Private Cloud Compute technology. Apple seeks to do most computer processing to run Apple Intelligence features on devices. But for functions that require more processing than the device can handle, the company will outsource processing to the cloud while “protecting user data”, Apple executives said on Monday.To accomplish this, Apple will only export data required to fulfil each request, create additional security measure around the data at each end point, and not store data indefinitely. Apple will also publish all tools and software related to the private cloud publicly for third-party verification, executives said. Continue reading… 


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