Sports Direct pricing practices ‘may be breaking the law’, Which? says

Sports Direct pricing practices ‘may be breaking the law’, Which? says

Consumer group makes claims of ‘some questionable and dodgy pricing tactics’ on retailer’s website

Sports Direct could be breaking the law by misleading shoppers into thinking they are getting a good deal, a consumer body has claimed, after it looked at prices of items ranging from trainers to hoodies.

Which? said it had reported the retailer to the Competition and Markets Authority after uncovering what it claimed were “some questionable and dodgy pricing tactics” on its website.

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